Experiential Tourism: The Benefits of Creating Memorable Visitor Experiences
As tourists move further away from COVID-19 pandemic-induced travel patterns, a shift towards experiential tourism has reshaped how destinations are marketed and explored. Experiential tourism – also known as experiential travel – transcends traditional sightseeing, emphasizing immersive activities that forge deeper connections with local environments, cultures, and communities.
New Taste Tourism Educational Session at the Ocean City Spring Trade Expo Will Be Amazing
I'm excited to share that I'll be presenting my newest educational topic, "Taste Tourism: Leverage Culinary and Craft Beverage Experiences to Drive Business," on Sunday, March 3 as part of the Ocean City Spring Trade Show’s Solutions Showcase.
5 Reasons Why Using Facebook as a Primary Website is a Bad Idea
After reading “The Diner’s Club: The Enduring Joy of Baltimore’s Old-School Eateries” in Baltimore Magazine, I did some Google searching to learn more about the restaurants. I noticed a pattern: several diners used a Facebook page as their primary website.
High Five Tourism to Present at the Connecting Entrepreneurial Communities (CEC) Conference in Cadillac, MI!
I’m excited to hit the road to Cadillac, Michigan, for the 2024 Connecting Entrepreneurial Communities (CEC) conference in May. Organized by the MSU Extension, the forum is hosted in a new, beautiful, thriving downtown location throughout Michigan each year, with conference sessions held directly in the local businesses that help communities thrive.
9 Ways Tour Guides Can Champion Sustainable Travel for Destinations
Drawn from my experiences as a tour guide for nearly a decade, this post illuminates the multifaceted ways tour guides can act as catalysts for change, seamlessly integrating sustainable practices into their tours and fostering a deeper connection between travelers and the destinations they explore.
The Strategic Role of Destination Marketing Organizations in Driving Tourism Growth
While participating in the annual Maryland Tourism & Travel Summit, I was reinvigorated by the undeniable importance of Destination Marketing Organizations (DMOs). These entities wield significant influence in crafting the narrative of a destination, drawing in visitors, and bolstering the region's economic well-being.