Embracing the Detour Destination Trend: Opportunities for Small and Mighty Communities
In recent years, I have become a prime example of a growing travel movement anticipated to emerge in 2025: the detour destination trend, which evolved from the destination dupe trend in 2024. But what exactly is a "detour destination," and why does it matter for the professionals working at destination marketing organizations (DMOs), economic development authorities (EDAs), and chambers of commerce?
Travel Tuesday: A Golden Opportunity for Destination Marketing
Travel Tuesday has quickly become a strategic opportunity for destination marketing organizations (DMOs), economic development authorities (EDAs), and other place-based organizations to attract traveler interest and boost visitation.
Navigating the Instagram Trap: What Place-Based Organizations Need to Know
In today’s visually driven world, the lure of "Instagram traps"—highly aestheticized spaces designed for social media appeal—is undeniable. But the question arises for destination marketing organizations (DMOs), economic development authorities (EDAs), chambers of commerce, and other place-based organizations: Does leaning into this trend enhance long-term success, or does it distract from a destination’s authentic appeal?