Embracing the Detour Destination Trend: Opportunities for Small and Mighty Communities

In recent years, I have become a prime example of a growing travel movement anticipated to emerge in 2025: the detour destination trend, which evolved from the destination dupe trend in 2024. But what exactly is a "detour destination," and why does it matter for the professionals working at destination marketing organizations (DMOs), economic development authorities (EDAs), and chambers of commerce?