New Taste Tourism Educational Session at the Ocean City Spring Trade Expo Will Be Amazing
March is the time when Ocean City, Maryland, starts preparing for the summer season. As the town emerges from its winter hibernation, the annual Spring Trade Expo, now in its 50th year, serves as the unofficial start of the season.
I'm excited to share that I'll be presenting my newest educational topic, "Taste Tourism: Leverage Culinary and Craft Beverage Experiences to Drive Business," on Sunday, March 3 as part of the Expo’s Solutions Showcase. As the title of this post suggests, I promise it will be amazing!
Spring Trade Expo Overview
Celebrating its 50th Anniversary, the 2024 Spring Trade Expo brings together the hospitality industry buyers and sellers to facilitate business in Ocean City, Maryland. Produced by the non-profit Ocean City Hotel-Motel-Restaurant Association (HMRA), this popular event draws close to 5,000 attendees and features 406 exhibit booths.
Year after year, exhibitors and attendees look forward to coming out of winter hibernation and gathering to network, solidify relationships, and learn from one another. In addition to finding the most innovative products on the market, attendees can see actual production demonstrations and discover the latest trends. As a bonus, free educational sessions and culinary demonstrations occur each day of the event.
High Five Tourism Session Topic
Taste Tourism: Leverage Culinary and Craft Beverage Experiences to Drive Business
In an era where unique and immersive offerings increasingly shape travel experiences, the concept of “Taste Tourism” has emerged as a powerful driver for businesses in the hospitality, tourism, and food and beverage industries. This breakout session invites participants to explore the dynamic intersection of culinary excellence, craft beverage innovation, and experiences as key components to attract and engage modern travelers.
During this session, attendees will delve into the strategic significance of integrating taste-centric experiences into business models to not only capture the attention of a diverse consumer base but also enhance brand loyalty and encourage repeat visits. Attendees will receive insights on how to curate and market unforgettable taste-centric journeys.
Why Attend the Spring Trade Expo
Networking: As the largest hospitality gathering in the Mid-Atlantic, meet the industry suppliers face-to-face!
Sip, Sample, & Shop: Touch and taste the newest, most innovative products on the market! Connect with the company reps to get the best deals!
Industry Experts: Enjoy a relaxed learning atmosphere during the Solutions Showcase - sessions brought to you by the Maryland Tourism Coalition & the Ocean City Hotel-Motel-Restaurant Association.
How to Register for the Spring Trade Expo
To attend the Spring Trade Expo in Ocean City, Maryland, and walk the exhibit floor, you must be 21 years old and a buyer or a guest of a buyer in the hospitality and tourism industry.
