Experiential Tourism: The Benefits of Creating Memorable Visitor Experiences
Experiential Tourism Cory A. Van Horn Experiential Tourism Cory A. Van Horn

Experiential Tourism: The Benefits of Creating Memorable Visitor Experiences

As tourists move further away from COVID-19 pandemic-induced travel patterns, a shift towards experiential tourism has reshaped how destinations are marketed and explored. Experiential tourism – also known as experiential travel – transcends traditional sightseeing, emphasizing immersive activities that forge deeper connections with local environments, cultures, and communities.

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